WHO I AM
For me, design is all about connection. The brands with the most longevity have found their audience and stayed true to the values that connect with them, while also engaging in clever innovation to reach new audiences. My goal as a designer and visual communicator is to help local businesses, big and small, develop their voice and visual expression so they can reach the audiences that most connect with their products, services and values.
My approach to design balances the bold and colourful with minimalist refinement that offers a clean but eye-catching visual display to draw focus to the message being communicated. I love to build visual identities that invoke strong emotions and familiarity, paired with clean, expressive photography and video components that connect emotionally with all those who view it.
My understanding of marketing strategy and research, along with societal factors that connect with or isolate young adult audiences, allows me to balance strong aesthetics with the practicality of clean, easily accessible design and visual communication.