PROMOTIONAL VIDEO

The point of this project was to create a conceptual promotional video for the historic street and business improvement area of Unionville that could be posted on TikTok, YouTube Shorts or Instagram Reels. My goal was to capture the nostalgic draw of this quaint town and give viewers a taste of what is waiting for them along Unionville’s Main Street.  I took all of the shots horizontally in 4K, using my Sony A6300 mirrorless camera, so I had more control over the focal point and presentation of the shots. I had six main points I wanted to emphasize in this video, each signified by a motion graphic sequence which I selected from Premiere Pro’s library to fit the joyful Christmas atmosphere, and re-coloured to fit the brand identity. I used the professional capture of natural sound using the Sennheiser MKE 400, paired with a festive backing track and sound effects to mark transitions into the graphics, to further immerse the viewer. Overall, I was able to capture a wide variety of clips and, in post-production, use nested sequences to present shots that were better suited to horizontal presentation and apply transitions seamlessly to these shots.